Digital transformation consulting
Clear decisions and projects that land.
Scoping and client-side project support, business software strategy, IT governance, executive coaching.
Explore consultingMove faster, without breaking your teams.
Agile UP is a consulting firm based in Marrakech, working on digital transformation, training and artificial intelligence. We work across Morocco, Europe and French-speaking Africa.
Official Odoo partner
Over 20 years inside organisations
Engagements in French and English
A firm of practitioners
Over twenty years spent inside organisations, rather than a method learned in a consulting firm. In practice, here is what that changes for you.
A report delivered, then nobody around
Support until it actually runs
A solution recommended before anyone looked
Your processes first, the tool last
Contacts who change along the way
One contact, from the first call to the end
Promised gains
Gains measured at every step
A dependency that sets in
Autonomous teams by the end of the engagement
We work in particular in retail and distribution, services, industry, healthcare, education and the public sector.
Who we areThree practices and one conviction: decide before you tool up.
Training
Autonomous teams in weeks, not years.
Generative AI for business teams, agility and product management. In-house, open sessions or executive programmes.
Explore trainingAutomation and AI
Hours given back to your teams, measured.
Process audits, AI use cases, usage policy and governance. We stay independent from software vendors.
Explore automation and AIA four-step method
The same sequence on every engagement, whatever its size.
Assessment
We look at how you actually work, not at how the procedures say you work. Two weeks are usually enough.
Scoping
What we do, what we don't, in what order, and for what expected gain. A plan you can defend in front of your board.
Support
We steer delivery alongside your teams and your providers, until it runs.
Skills transfer
We hand over. A successful engagement is one you no longer need.
AI doesn't replace your teams. It moves their work.
The organisations that get something out of it are not the ones that buy the most tools. They are the ones that know which tasks deserve to be automated, and which ones deserve above all to be removed.
- Repetitive tasks40 %
- Searching for information20 %
- Analysis15 %
- Customer relationship15 %
- Decision10 %
Today, most of the time goes into things that could stop existing.
That's where we come in: before the tool, on the decision. And after the tool, on adoption.
Where do your teams' hours go?
In most companies, part of the working week disappears into repetitive tasks: re-keying invoices, chasing customers, rebuilding the same spreadsheet every month. Nobody counts them, so nobody knows what they cost. This quick calculation gives you an order of magnitude, in hours and in euros.
- You answer five questionsTeam size, time spent, hourly cost, tasks, tools.
- We estimate what you can recoverThe time that can be removed, simplified or automated.
- You know where to startThe three tasks that pay back the most, in order.
Our partners
We stay independent from technologies and rely on a network of partners for everything that has to do with delivery. You keep a single contact for the decisions.
Official Odoo partner
Recognised expertise on the ERP most widely adopted by small and mid-sized companies: choosing the modules that matter for your business, functional scoping, rollout plan, and training for your users and administrators.
See the partnership
Menara Université
Academic partner in Marrakech, certifying our training programmes.
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PULSE.digital
Technical delivery partner, when a project moves into the build phase.
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Lions Club Koutoubia Marrakech
Community partner and local roots.
Frequently asked questions
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What is Agile UP?
Agile UP is a digital transformation consulting firm based in Marrakech. It works in three areas: digital transformation consulting, professional training, and AI-assisted process automation.
Where do you work?
From Marrakech, we work throughout Morocco, in Europe and in French-speaking Africa. Field work happens on site; steering and part of the training happen remotely.
Do you build technical projects yourselves?
Our job is decisions, skills and steering. When a project moves into the build phase, we bring in a delivery partner and stay alongside your teams on scoping and adoption.
Are you an Odoo partner?
Yes, Agile UP is an official Odoo partner. That covers module selection, functional scoping, the rollout plan and training for both users and internal administrators.
How long does an engagement last?
An assessment takes two weeks. A scoping engagement, four to eight weeks. Monthly support runs over time, and training ranges from a two-hour workshop to a programme of several days.